I’ve been in the design industry for +10 years. I craft digital products that are useful & enjoyable for the final users.
Born & raised in the Egoli "city of gold" (Johannesburg).
I’m a UX leader, design thinker, product designer, and experience strategist with 10 years of experience. Over the last decade, I’ve collaborated with a diverse group of product teams and global brands to create insight-led, human-centred products. Having worked across multiple industries in corporate, tech start-ups and traditional agencies targeting B2B & B2C. Specialising in designing and developing user interfaces and digital products which translates into product design creating economic value for your business.
My passion lies in meaningful design — how can we use the subtleties of design to shape perception and encourage positive human behaviour? Design to me has always been more than something pretty. Design shapes how we behave, how we see and how we are.
Each project is different, but the process is pretty much the same each time. Here is how i tackle each new client project
In this step, you clarify the problem you are trying to solve and define the user needs that you identified in the empathise step.
This step involves generating a wide range of ideas for solutions to the problem you defined. This can be done through techniques such as brainstorming, sketching, and prototyping.
This step involves creating a physical or digital representation of your solution to test with users. Prototyping allows you to get feedback on your idea and make adjustments before moving to the final implementation.
In this step, you test your prototype with users to gather feedback and refine your solution. This can be done through methods such as usability testing and user interviews.
Evaluate finished objects with their users and collect input for improvement
